A great marketing book. Especially from the angle of the individual wanting to invest in their own skills. The opening line: “Expert secrets is the second part of a journey you have already started” sums it up pretty well. I’ll be reaching for this book again in the future when it comes to positioning a product or individual. A call to arms for individuals to capitalise on their skills and share them with the world. Russell offers some serious advice on positioning products and expertise.
Hey I'm Lou! I'm a Cloud Software Engineer From London. I created Open Up The Cloud to help people get their start and grow their careers in cloud. I edit the monthly Open Up The Cloud Newsletter which I think you'd really like. You can find me on Twitter or LinkedIn , I'm always happy to chat. When I'm not writing you can usually find me picking up heavy things and putting them down, or riding two wheels (sometimes with an engine, sometimes not).
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